Rogues Restaurant, long-time supporter of PCC, receives 2010 Sam McCallion Small Business Community Involvement Award

November 22, 2010

For Immediate Release


Mississauga – Rogues Restaurant has received the 2010 Sam McCallion Small Business Community Involvement Award from the Mississauga Board of Trade (MBOT).


The prestigious award was presented to Rogues Restaurant owner, Tony Pereira, and Executive Chef, Bevan Terry, at MBOT’s annual Business Awards of Excellence event on November 18, 2010 at the International Centre.

Rogues Restaurant, located at 1900 Dundas St. West in Mississauga, is the Number One-Rated Italian restaurant in the Greater Toronto Area, according to the Zagat Survey of restaurants worldwide.

Peel Children’s Centre (PCC) nominated the restaurant for the award. PCC is a community-based agency that provides mental health services for children, youth and their families who are experiencing serious social, emotional or behavioural difficulties.

Attending the event on behalf of Peel Children’s Centre were Humphrey Mitchell, Executive Director, and Ceri Harnden, Director of Economic and Business Development.

“This year marks the 20th anniversary of PCC’s annual Holiday Brunch and Auction at Rogues Restaurant,” Harnden said. “Each year Tony Pereira donates the restaurant space, while Chef Bevan Terry and the restaurant staff donate their services. Tony has also donated meals at Rogues, which have been highly prized auction items.”

“Over the years, Rogues Restaurant has helped us raise more than $350,000 to serve high-needs children and youth in Peel Region,” Mitchell said. “Thank you, Tony, Bevan and staff for your generous and longstanding support. You exemplify the Peel Children’s Centre vision of A Caring Community Working Together for Children.”

Rogues Restaurant has also hosted and donated to a Celebrity Dinner for Armagh House and a Wine-and-Food Pairing for St. John’s Ambulance. In addition, the United Way of Peel Region and Drug Free Mississauga have benefited from the restaurant’s support.

The Sam McCallion Small Business Community Involvement Award is named after the late Sam McCallion who, with his wife, now Mississauga Mayor Hazel McCallion, founded The Booster newspaper. Sam also founded Streetsville’s annual Bread and Honey Festival and volunteered for youth organizations, minor league sports, community beautification and many other causes.

Peel Children’s Centre is a fully accredited, not-for-profit, charitable organization that has provided a range of high quality mental health services for children, youth and their families since 1985. The Centre serves 3,700 children/youth annually with a budget exceeding $18 million. Information about the Centre and its services is available at

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Media enquiries: Mora Thompson, Peel Children’s Centre  (905) 795-3507

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